Marketing Console Users Guide

Punch Cards

Cheetah Digital Loyalty Punch Cards lets you reward members for purchasing a set of specific items. You define Punch Card Types, which include punch rules to define the list and quantity of items to complete a Punch Card. Members start new Punch Cards for a Punch Card Type. After completing a Punch Card, members receive one or more prizes, such as an Offer, a Reward, or a Gift Card issued to the member.

Setting Up Punch Cards

Program Settings

There are no Program Settings for Punch Cards.

Using The Punch Card Types Screen

Use the Rewards | Punch Card Types screen to manage your Punch Card Types.

Searching and Sorting

The Punch Card Types screen includes a variety of facilities to make it easy for you to search, sort, and export/import records.

Content Management

Use Cheetah Digital Loyalty’s Content Management capabilities to manage your Punch Card Types:

For more information about Cheetah Digital Loyalty’s powerful Content Management capabilities, see Content Objects.

Punch Card Type Attributes

Following is a list of the main attributes:

Punch Card Type Definition

Use the Punch Card Type | Definition screen to specify the definition of each Punch Card Type, including one or more Punch Rules and one or more Prize Rules.

Defining Punch Rules

Enter the rules for earning a punch. Members earn punches after completing a Cheetah Digital Loyalty Activity defined on this screen.

Cheetah Digital Loyalty Punch Cards lets you match a punch rule based on:

Then, enter one or more Values to match the attribute header name or item name. Finally, enter the maximum number of punches that this activity can earn.

Defining Prize Rules

Enter one or more prizes for completing a Punch Card. Each prize has:

Managing Named Punches

Will move to Definition page

Use the Punch Card Types | Named Punches screen to enumerate purchased items that can earn a punch.

You can enter:

Punch Card Type Display

Use the Content Editor in the Display tab to specify what the cover of the Punch Card Type should look like to the member based on the channel and presentation mode.

For more information about Cheetah Digital Loyalty’s Content Editor, see Content Editor.

Punch Card Type Eligibility

Use segments and locations to specify which members can see and respond to a Punch Card Type.

Punch Card Type Advanced Settings

Use the Advanced tab to manage the advanced settings.

Managing Punch Card Type Responses

Use the Punch Card Type | Responses screen to view responses for one Punch Card Type.

Each response shows a Punch Card for one member. A Member can have more than one Punch Card. For example, after completing a Punch Card, a member can start a second Punch Card.

Using Punch Card Type Dashboards

Use the Punch Card Type | Dashboard screen to analyze the responses for one Punch Card Type. You can analyze: