Cheetah Digital Loyalty provides several modules for capturing and tracking your Member population. Use Loyalty Members to manage your consumers: both known members as well as unknown visitors. Use Loyalty Groups to create groups of members, such as households, teams, and companies. And, use Loyalty Segments to dynamically target Content, such as Offers, Rewards, and Messages, to a subset of Members. With Members, Groups, and Segments, you can manage and target your consumer population.