Release Notes

Date

Description

October 22, 2021

Support for Dynamic Attributes

Dynamic Attributes are reusable calculations or expressions defined in the Engagement Data Platform. You can now pull Dynamic Attributes into Looping Blocks, Dynamic Blocks, and Campaign content for personalization purposes. 

For more details, please see EDP and Loyalty Data Manager.

Date

Description

September 10, 2021

Support for XSLT in EDP-based Looping Blocks

For Looping Blocks that use EDP as their data source, the platform now supports the use of the XSLT template language, in addition to the Handlebars template language. 

For more details, please see Looping Blocks

Date

Description

August 13, 2021

Frequency Capping

The platform supports the use of a global frequency cap to limit the number of touchpoints a consumer receives within a specific time period. Frequency Capping is part of Cheetah Digital's Marketing Composer, which is a premium feature that must be enabled in your account. 

For more details on Marketing Composer and Frequency Capping, please the Marketing Composer User Guide.

Date

Description

July 9, 2021

Global Helpers

For Looping Blocks that use EDP as their data source, the platform now supports additional Global Helpers. 

For more details, please see Looping Blocks or Global Helpers. 

Date

Description

June 11 2021

Custom and Global Helpers

For Looping Blocks that use EDP as their data source, you can code your own custom Helpers using Handlebars. In addition, the platform now supports additional Global Helpers. 

For more details, please see Looping Blocks or Global Helpers. 

Date

Description

May 14, 2021

EDP-based Looping Blocks

You can now create Looping Blocks that use EDP as their data source.

For more details, please see Looping Blocks. 

Date

Description

April 9, 2021

Send Time Optimization for EDP Campaigns

Send Time Optimization (STO) is now supported in Campaigns that use EDP as their data source.

For more details, please see Configure an EDP Email Campaign: Review. 

Date

Description

March 12, 2021

Proofing Enhancements for an EDP Campaign

When proofing an EDP-driven Campaign, the platform will render the proof message using a random Test Member's data from EDP for any EDP Attributes or Loyalty Objects added as a personalization field in the message content.

For more details, please see Configure an EDP Email Campaign: Review. 

Date

Description

February 12, 2021

Support for "Split by Audience" in an EDP Campaign

When defining Split Cells in an EDP-driven Campaign, you can use Segments built in EDP to define the recipients in each cell.

For more details, please see Split Cells. 

Date

Description

January 15, 2021

Loyalty Content Objects

If you have a Cheetah Loyalty account, you can now drag-and-drop Loyalty Content Blocks  into the Campaign content in Messaging.

For more details, please see Advanced Editor -- Adding Loyalty Objects

Event-triggered EDP-driven Campaigns

The platform now supports the "Event-triggered" Campaign type for Campaigns that use the Engagement Data Platform (EDP) as the data source.

For more details, please Configure an Email Campaign [EDP].

Date

Description

October 16, 2020

Loyalty Content Objects

If you have a Cheetah Loyalty account, you can now drag-and-drop Loyalty Offers from Placements into the Campaign content in Messaging.

For more details, please see Advanced Editor -- Adding Loyalty Objects

Simple Looping

When building a Content Block, the platform supports the use of a "Simple Loop" for defining a simplified data looping structure. Simple Loops are intended to support use cases that don't require the complexity of a Looping Block.

For more details, please see Content Blocks.

Content Designer

The Content Designer provides several new features, including support for GIFs and Stickers, and the ability to customize the columns within a row.

For more details, please see Content Designer.

Date

Description

September 11, 2020

Amazon S3 Buckets

Messaging integrates with Amazon Web Services to support the transfer of data to and from an Amazon S3 (Simple Storage Service) Bucket. For more details, please see:

FTP / S3 Profile

FTP / S3 Import Template

Exports

Loyalty Content Objects

If you have a Cheetah Loyalty account, you can now drag-and-drop Loyalty Offers and Punch Cards directly into the Campaign content in Messaging.

For more details, please see Advanced Editor -- Adding Loyalty Objects

Top & Sort in Looping Blocks

Looping Blocks now support the ability to define a "top" number of selected records, and a sort method and sequence, for personalization data in a joined field.

For more details, please see Looping Blocks

Date

Description

August 14, 2020

Content Designer Enhancements

The Content Designer has been enhanced with support for new item types -- Icons and Menus. In addition, you can use the new built-in Image Editor to work with Image and Icon types.

For more details, please see Content Designer

Campaign Report Enhancements

The operational Campaign Reports have been enhanced to report on the count of "Merge Errors." This count reflects the number of messages that were unable to be generated during the Merge and Build process.

For more details, please see Campaign Reports Description - Overview

Date

Description

July 10, 2020

Sender Profile Classifications

Sender Profile Classifications allow you to organize your Sender Profiles based on their intended purpose -- promotional or transactional. The Classification setting is used for managing recipient eligibility across Sender Profiles, within the same sending table. Sender Profile Classifications are required for EDP-based sending, and optional for Messaging-based sending.

For more details, please see Sender Profiles

A / B Testing for EDP-driven Campaigns

The platform supports the automatic selection of a "winner cell" when doing A / B Testing in Campaigns that use the Engagement Data Platform (EDP) as the data source.

For more details, please see A / B Test Scenario.

Integration with Cheetah Loyalty Content Tokens

If you use Cheetah Loyalty to manage your membership loyalty program, you can reference fields and elements from Loyalty in your Cheetah Messaging Campaign.

For more details, please see Advanced Editor -- Adding Loyalty Objects

Date

Description

June 12, 2020

Content Type - Content Blocks and Dynamic Blocks

The Enhanced Workflow allows you to select a Dynamic Block or a Content Block as the source of the Campaign content.

For more details, please see Campaign Configuration: Email

Authenticate via SSH Key

When defining an FTP Profile, you have the option of authenticating via an SSH key.

For more details, please see FTP Profiles.

Enhanced Workflow

For Email Campaigns that DON'T use Cells and Splits, the "classic" Campaign screen is no longer supported; you must use the Enhanced Workflow for configuring and launching the Campaign.

For more details, please see Campaign Configuration: Email

A / B Testing for EDP-driven Campaigns

The platform supports A / B Testing in Campaigns that use the Engagement Data Platform (EDP) as the data source.

For more details, please see Campaign Configuration: Email [EDP]

Logical Conditions for Preference Flags

If you use Preference flags for permission management, the Enhanced Workflow now allows you to configure AND or OR logic for multiple Preference flags. You can also configure the logic to select recipients who are either subscribed or not subscribed.

For more details, please see Campaign Configuration: Email

Date

Description

May 8, 2020

Content Blocks

The Content Blocks screen has been enhanced to support two new features when building Content Blocks in the Email channel:

• Support for the enhanced HTML Advanced Editor

• Support for using Content Designer to build a Content Block

For more details, please see Content Blocks.

Time Zone Send Time Optimization (STO)

The recently released Send Time Optimization feature has been enhanced so that you can now deploy messages based on each recipient's time zone.

For more details, please see Campaign Configuration: Email

Content Type - Template

The Enhanced Workflow allows you to select a Template as the source of the Campaign content.

For more details, please see Campaign Configuration: Email

Alert Groups

The Enhanced Workflow now allows you to assign an Alert Group to an Event-triggered Campaign.

For more details, please see Campaign Configuration: Email

Included Items

When you add a personalization field or other asset to message content, the platform will now display its Merge Symbol within an "Included Items" section of the Personalization Pane. This section allows you to quickly find and reuse a Merge Symbol, without having to search for it.

For more details, please see Advanced Editor

Date

Description

April 10, 2020

EDP-driven Campaign Enhancements

For Email Campaigns that use the Engagement Data Platform (EDP) as the data source, the Campaign screen supports the following enhancements:

• In a Split Cell Campaign, stop only a single cell, rather than stopping the entire Campaign.

• Support for Split Cells in a Date-triggered Campaign.

For more details, please see Configure an Email Campaign [EDP]

Testing Send Time Optimization (STO)

The recently released STO feature allows you to automatically deploy messages to each recipient based on their preferred time of day. This feature has been enhanced so that you can now use STO settings as the testing element in a Split Cell Campaign.

For more details, please see Split Cells

Google Ad Audiences

The Ad Audience Channel has been expanded to support the use of Google ad audiences.  

For more details, see:

• Configure an Ad Audience Campaign

• Google Audiences

Date

Description

March 13, 2020

EDP-driven Campaign Enhancements

For Email Campaigns that use the Engagement Data Platform (EDP) as the data source, the Campaign screen supports the following enhancements:

• A visual status tracker so you can quickly see the Campaign's current state.

• Support for Message Subscription fields, which provide a more granular level of permission management.

• Support for Split Cells.

For more details, please see Configure an Email Campaign [EDP]

Advanced Search

The search feature within the platform has been greatly enhanced to be faster, and to provide additional search capabilities.

For more details, please see Searching for an Item

Date

Description

February 14, 2020

Enhanced Workflow

The Enhanced Workflow version of the Campaign screen is now the standard, default Campaign screen. You can still toggle back to the "classic" screen if necessary, but the platform will default to the Enhanced Workflow when you create / select an Email Campaign.

For more details, please see Campaign Configuration: Email.

EDP-driven Campaigns

For Email Campaigns that use the Engagement Data Platform (EDP) as the data source, the Campaign screen displays an audit chart showing the count of recipients in the Audience, as a percentage of your total EDP database population.

For more details, please see Configure an Email Campaign [EDP]

Folder API

The Folder API endpoint has been enhanced to support the DELETE method.

For more details, please see Folder API.

Date

Description

January 17, 2020

Uploading Hosted Items

In order to prevent the accidental overwrite of Hosted Items, the process of uploading Hosted Items has been enhanced with better error messaging. If you attempt to import a file that has the same name as an existing file in the destination folder, the platform displays an error messaging, instructing you to either change the filename, or to select a different destination folder.

For more details, please see Upload Hosted Items.

Content Designer

The Content Designer has been enhanced with several features to help you better manage your saved Designs.

• Dedicated screen for managing Designs

• Delete Designs

• Organize your saved Designs into folders

• Overwrite existing Designs

For more details, please see Designs or Content Designer.

Folder API

The platforms supports a new Folder endpoint, that allows you to create and manage Folders in your account.

For more details, please see Folder API.

Send Time Optimization

Send Time Optimization (STO) is a new Email Campaign scheduling option that allows you to derive the best time to contact each recipient within the Campaign's audience. The platform will deploy messages to each recipient based on their preferred time of day.

For more details, please see Campaign Configuration: Email

Filter Screen Reskin

The Filter screen has been redesigned to more efficiently use the available screen space. The items previously listed within the Function Menu along the left-hand side of the workspace have been moved to a horizontal row of tabs above the workspace. Additional formatting and design changes have also been implemented.