Event Trigger Options

Triggers are events, or actions, that are recorded in the database and that can be assigned to an Event-triggered Campaign in order to initiate the creation and deployment of a marketing message. These events include both system-generated actions (such as a "File Import") and user-generated actions (such as "Link Clicks)".

Note: If you assign more than one trigger type to a Campaign, any one of the assigned triggers will cause the Campaign to deploy. For example, let's say you assigned "Form Submission" and "Web Event" triggers to your Campaign. Either one of these actions will trigger the Campaign; you don't need both actions to occur.

Trigger Types

For more information about the options and parameters available for a specific Trigger type, click on an Trigger type below.

Activity

 

Data

 

Mobile

 

Social

 

Subscription

Link Click

 

Advanced Event Trigger

 

Mobile (SMS) Response

 

Share-to-Social

 

Email Bounce

Open HTML

 

API Post

 

 

 

 

Facebook Like

 

Email Submission

Campaign Read

 

Any Entity Update

 

 

 

 

 

 

 

Unsubscribe

Sent a Campaign

 

File Import

 

 

 

 

 

 

 

 

 

 

 

 

Form Submission

 

 

 

 

 

 

 

 

 

 

 

 

Web Event

 

 

 

 

 

 

 

 

 

        Simple Event Trigger                  

Note: Only one Simple Event Trigger can be added to a campaign.