LINE is a messaging and communications app for electronic devices such as smartphones, tablet computers, and personal computers. LINE is available as a Campaign channel within Engage+, allowing clients to send marketing messages in the form of text, emojis, images, and stickers directly to their subscribed users. The LINE channel also supports two-way messaging that allows a client to send questions, surveys, and polls to consumers, to receive a reply, and then to trigger an appropriate automated response based on the presence of certain keywords in the consumer's reply.
Note: Before you can use Messaging's LINE Campaign features, you must complete all of the configuration and setup steps, as described in the Help topic LINE Channel Setup.
To send marketing messages to a consumer through the LINE channel, you must have the consumer's LINE ID. Messaging captures these IDs through the following methods:
Consumers have the option to "follow" or "friend" a company or a brand that they like. When a consumer adds your company as a friend, Messaging automatically captures and stores his or her LINE ID.
If an existing follower sends a message to your company's LINE account, Messaging captures and stores their LINE ID.
The LINE Account section of the Campaign screen displays the LINE Account defined for your client system (a client can have only one LINE Account). For more information on your LINE Account, see the LINE Accounts screen.
The Campaign screen is organized into the following areas:
Triggers |
Audience |
Message |
Sending |
Responses |
Auditing |
Launching |
The Tool Ribbon at the top of the screen provides access to the following general Campaign settings.
Configure Campaign Metadata Engage+ offers the ability to tag Campaigns with custom Metadata fields and values. These Metadata fields allow you to create Filters that look for specific Metadata tags in them, or for use in reports, future Campaigns, or other tasks. You can also add Metadata fields to the Campaign content for personalization. To assign Metadata values to a Campaign
Note: Metadata tagging is not available for every channel. For more information on setting up Metadata fields, see Metadata Settings.
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Assign Campaign Tags Optionally, you can assign one or more Tags to your Campaign. These Tags serve as an organization tool that allow you to group together items for reports and Filters. To assign a Tag to the Campaign:
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The Campaign screen provides the following Campaign management features:
Copy a Campaign To copy an existing Campaign:
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Delete a Campaign When you delete a Campaign, the system moves it from its current folder location into the Recycling Bin, where it can optionally be restored if needed. If the selected Campaign is stored in a folder to which you don't have the proper access privileges, you won't be able to delete that Campaign.
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Rename a Campaign To rename a Campaign:
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View Campaign Details To view detailed information about the Campaign:
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Change Campaign Type From within the Campaign screen, you can switch the Campaign type between a Regular One-off Campaign and either form of triggered Campaign (Date-triggered or Event-triggered). To change the Campaign type:
Note: Depending on the Campaign channel, some of the above Campaign Types may not be available. |
Topic updated: May 2021