LINE is a messaging and communications app for electronic devices such as smartphones, tablet computers, and personal computers. LINE is available as a campaign channel within Messaging, allowing clients to send marketing messages in the form of text, emojis, images, and stickers directly to their subscribed users. The LINE channel also supports two-way messaging that allows a client to send questions, surveys, and polls to consumers, to receive a reply, and then to trigger an appropriate automated response based on the presence of certain keywords in the consumer's reply.
The LINE Accounts screen is used to initially link your Messaging system with your LINE Account, and to select your LINE data source table. These steps are part of the LINE Channel Setup process. Once you've established this link between your LINE Account to Messaging, you won't be able to edit your LINE Account information through the user interface. If you later need to make changes to your LINE Account information, please contact your Client Services Representative for assistance.
This screen also allows you to you define several different types of automated responses that can be sent to your customers.
The LINE Accounts screen is used to manage your LINE Account information. This screen is accessible by the following method (Note: this screen is accessible only if your Client Services Representative has enabled the LINE feature within your system):
From the System Tray, select Data Integration > LINE > Accounts.
Configure Your LINE Account As part of the one-time LINE setup process, you must link your LINE Account with your Messaging system. The platform allows you to have only one LINE Account per system. Also, LINE Accounts can't be shared across parent / child systems in Messaging. If you have a parent system with one or more child systems, each of them will need their own separate LINE Account. For more information on LINE onboarding, please see the LINE Channel Setup topic. To configure your LINE Account:
LINE customer information must be stored within a dedicated table that uses the LINE consumer ID (called the "LINE Contact MID") as the table's primary key. If you've created this table, you can select it as the Data Source for your LINE Account. Please see LINE Channel Setup for more details on how to define this table. To select a table as the Data Source for your LINE account:
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Create a Default Response When a consumer sends a message to your company's LINE account, Messaging can be configured to automatically send a default response message back to the consumer. This message can consist of between one and three components, each of which appears as a message "bubble" within the LINE app on the consumer's device. Default response messages are not required, but they are highly recommended. To set up your company's default response message:
To add a Text component to the LINE message:
To add an Image component to the LINE message:
To add a Sticker component to the LINE message:
Note: A Sticker message component can contain only one image; if you click a sticker, then click a second sticker, the second sticker will replace the first one.
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Create a "Welcome" Response When a consumer adds your company as a "friend" in the LINE app, Messaging can be configured to automatically send a "Welcome" message back to the consumer. This message can consist of between one and three components, each of which appears as a message "bubble" within the LINE app on the consumer's device. Default "Welcome" messages are not required, but they are highly recommended. To set up your company's "Welcome" message:
To add a Text component to the LINE message:
To add an Image component to the LINE message:
To add a Sticker component to the LINE message:
Note: A Sticker message component can contain only one image; if you click a sticker, then click a second sticker, the second sticker will replace the first one.
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Create a Token Response Information on consumer LINE accounts (including the LINE MID) is stored on a separate table from other consumer demographic information, such as consumer name, email address, and so forth. If you want to use consumer demographic information in your LINE Campaign (such as adding Personalization Fields, for example), or if you want to execute a cross channel strategy that incorporates both LINE and email channels, you must establish a linkage between the LINE table and your consumer demographic table. This link is established using a unique identifier called the "LINE Token." For more details on this process, please see LINE Cross Channel Marketing. After the consumer sends you the LINE Token, the platform can be configured to send an automated LINE response message back to the consumer. This message can consist of between one and three components, each of which appears as a message "bubble" within the LINE app on the consumer's device. Token response messages are not required, but they are highly recommended. To set up your company's Token response message:
To add a Text component to the LINE message:
To add an Image component to the LINE message:
To add a Sticker component to the LINE message:
Note: A Sticker message component can contain only one image; if you click a sticker, then click a second sticker, the second sticker will replace the first one.
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Topic updated: January 2018