Permission Management

Overview

Engage+ offers global, permission-based electronic marketing services that uphold consumer privacy rights, deliverability best practices, and industry codes of conduct promoted by the following groups:

Messaging Anti-Abuse Working Group (M3AAWG)
Email Sender and Provider Coalition (ESPC)
Direct Marketing Association’s Email Experience Council (EEC)
Certified Senders Alliance (CSO)
Signal Spam

Ultimately, a primary role as an Email Service Provider is to help our clients reach their recipients’ inbox. Ensuring clients are meeting the applicable governing regulations (CAN-SPAM, CASL, EU Law) regarding permission management is key.

Honoring consumers’ opt-in and opt-out preferences is critical to maintaining a good sender reputation, as well as ensuring that you don’t annoy consumers with unwanted messages. Messaging provides two key mechanisms for managing your consumers' permissions: Sender Profiles and Preferences.

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