Format Versions

Engage+ allows you to define different format versions of your message content in order to accommodate the different devices and applications used by recipients to view your message. A common example is to define "HTML" and "Plain Text" versions of an email message; if a recipient has an email application that's not configured to view HTML messages, he or she can still see the Plain Text version of your message.

Most of the format versions (such as "HTML") in Messaging are actually groups containing multiple sub-options (such as "Web" and "iPhone"). By default, all of these options are contained within the parent version, meaning that the same content will be used for all of those different contexts. Optionally, you can pull one or more of those options out of the parent version, and create a new, separate format version. This process is referred to as "promoting" a format option into a new group.

The following tables list all of the different format versions, and their available sub-options. Please note that not all these options are available in every channel.

HTML Format Options

The format options within the HTML version are as follows.

	Option	Notes
	Email Message	The standard email option, for viewing messages within an email client software application.
	Web	The content to be displayed in a web browser if the user clicks a "View as Web Page" link.
	Share to Social	The content to be displayed if the recipient clicks a "Share to Social" link (see Share-to-Social Blocks for more details).
	Viral	If the original recipient forwards the email message to a friend (via a "Share Message" Web Form), this is the email message content to be displayed when the friend receives the message.
	Mobile Web	The content to be displayed in a mobile device web browser, for non-Apple devices, if the user clicks a "View as Web Page" link while reading the email on a mobile device.
	iPhone	The content to be displayed in a mobile device web browser, for an Apple device, if the user clicks a "View as Web Page" link while reading the email on an Apple device.
	Keitai Mail	The standard option for the Keitai channel.

Plain Text Format Options

The format options within the Plain Text version are as follows.

	Option	Notes
	Email Message	The standard email option, for viewing messages within an email client software application.
	Web	The content to be displayed in a web browser if the user clicks a "View as Web Page" link.
	Viral	If the original recipient forwards the email message to a friend (via a "Share Message" Web Form), this is the email message content to be displayed when the friend receives the message.
	Social Text	The content to be displayed if the recipient clicks a "Share to Social" link (see Share-to-Social Blocks for more details).
	Keitai Mail	The standard option for the Keitai channel.
	Push Notification	The standard option for the Push Notification channel.

Accelerated Mobile Pages (AMP) Format Options

The format options within the AMP version are as follows.

	Option	Notes
	Email Message	The standard email option, for viewing messages within an email client software application.

Mobile Text Format Options

The Mobile Text format version (usually primarily for the SMS Text channel) does not contain any format options.

Data

The format options within the Data version are as follows.

	Option	Notes
	Flat File	The standard option for the Print channel.
	HTTP	The standard option for the Webhook channel.

XML Format Options

The XML format version does not contain any format options.